Question: Question 4 / 1 4 A sales rep used to work for a competitor. After a sales presentation, a prospect asks him, Why should I

Question 4/14
A sales rep used to work for a competitor. After a sales presentation, a prospect asks him, "Why should I choose your company over your competitor?"
What should the rep do?
Say something positive about the competitor, but then explain why his current company is a better fit
Encourage the prospect to choose the company that will better address their needs
Guarantee the prospect a better price than they can get from the competitor
Share problems he personally observed with the competitor's business model
Question 4/14 A sales rep used to work for a competitor.

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