Question $4$: $[18$ Marks$]$

Break down the four $(4)$ categories of market segmentation and apply each market

segment category by providing examples in the context of the Pick n Pay ASAP app.

$(18$ marks$)$

Note to the student: You must identify each category, indicate the question you are

trying to answer in each category and give at least three $(3)$ examples for each

category in relation to the Pick n Pay ASAP App.