Question: Question 4 1 Kyia is tasked with identifying the most profitable customers and prospects for their company. They want to identify these prospects so they

Question

41

Kyia is tasked with identifying the most profitable customers and prospects for their company. They want to identify these prospects so they can design tailored marketing strategies to best appeal to the identified customers. Which of the following is Kyia's company utilizing?

Data mining

Knowledge management

Customer

-

centric

Touch points

Question

42

2

pts

One of the disadvantages of outdoor media is which of the following?

Lack of demographic selectivity

Demographic selectivity

Low cost

Ability to reach a narrow target audience

Question 41 Kyia is tasked with identifying the most profitable customers

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