Question $4$

$1pts$

Predictive Analytics: $($Select the correct definition$)$

Prescribe an action allowing the business manager to take any type of information and act based on that information.

Connect the marketing inputs to the objective function.

Guess what will happen in the future.

Forecast what might happen in the future or the "most likely" outcome based on data and its probabilistic nature.

Question $5$

$1pts$

Which of the following is not a type of analytics?

Predictive

Prescriptive

Statistical

Descriptive

Question $6$

$1pts$

Marketers often use principlegrand theories from sociology and psychology to better understand consumers' actions and to

develop basic strategies for dealing with their behavior.

contribute to the theoretical knowledge in those disciplines.

avoid cultural reference group problems.

minimize postpurchase cognitive dissonance.

satisfy ritual consumption needs while avoiding overconsumption.