Question $4(1$ point$)$

A $\_\_\_\_\_$ is a dominant channel member that coordinates, directs, and supports other channel members.

Question $4$ options:

a$)$

franchiser

b$)$

franchisee

c$)$

channel captain

d$)$

channel owner

Question $5(1$ point$)$

A company that focuses on connecting with customers using social media is using an Outbound approach.

Question $5$ options:

a$)$ True

b$)$ False

Question $6(1$ point$)$

Search engine marketing includes both search engine optimization and pay$-$per$-$click advertising.

Question $6$ options:

a$)$ True

b$)$ False

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