Question: Question 4 ( 1 point ) When Procter & Gamble attempts to determine the effectiveness of mailing free samples of a new type of shampoo

Question

4 (1

point

)

When Procter & Gamble attempts to determine the effectiveness of mailing free samples of a new type of shampoo to residents in specific zip codes on unit sales performance, it is engaged in which type of research?

Question

4

options:

distribution research

product research

promotion research

pricing research

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