Question $4(1$ point$)$

You use FedEx and UPS to ship your products to customers. This is an example of $a(n)$ activity

Internal

Upstream

Downstream

Question $5(1$ point$)$

A system tracks all communications between the company and the customer, the purpose of each communication, and any necessary follow$-$up$.$

Contact management

Sales lead tracking

Sales forecasting

Marketing automation

Question $6(1$ point$)$

In today's competitive marketplace, organizations are forced to switch from customer$-$focused strategies to sales$-$focused strategies.

True

False