QUESTION 4 1 points Save Answer What is the NAICS code for Educational Services? O 62 O 51 O 61 0 71 QUESTION 5 1 points Save Answer Which of the following marketing metrics requires an estimate of market size? Customer satisfaction Market share Customer lifetime value O Brand equity QUESTION 6 1 points Save Answer Which of the following data sources is typically regarded as unbiased? Company-sponsored Government O Trade publication Industry expertQUESTION 1 1 points Save Answer How many steps/factors/data points do you need to complete the top-down estimation approach for market size? O None O At least 4 O Five It depends on the problem and available data. QUESTION 2 1 points Save Answer Which of the following estimation method sums estimates from various segments, distribution channels, or niche markets? Top down O Government database O Bottom up O Triangulation QUESTION 3 1 points Save Answer In addition to marketing. what other functional business entities are interested in market size estimates? Operations Channel partners Financial services O All of the above