Question 4 1 pts and Interviews differ from focus groups in that for interviews the number of participants are _ the topic is usually O larger, less complex larger, based on employee preferences smaller, more complex smaller; based on consumer preferences Question 5 1 pts This methodology involves researchers selecting a sample of respondents from a population and administering a standardized set of questions. Surveys Focus groups Mystery shopping Secondary research Exploratory research aims to determine if changes in one variable impacts changes in another variable. True O False D Question 7 1 pts Observational research can be used to give insight into the consumer decision making process, how to improve customer service interactions, as well as retail design/layouts. O True O False D Question 8 1 pts Focus groups are a O primary method O secondary method O qualitative method O primary method and a qualitative method 1 pts D Question 9 Focus groups involve researchers secretly acting as consumers in order to gather data on the customer experience. O True O False D Question 10 1 pts "Data" is the term used for both singular and multiple pieces of research information. True O False