Question: Question 4 1 pts Market segmentation is A process that involves segmenting prospective buyers into groups that have common needs and will respond similarly to
Question
pts
Market segmentation is
A process that involves segmenting prospective buyers into groups that have common needs and will respond similarly to a marketing action.
disaggregating prospective buyers from groups into segments of one individuals and then creating specific products that will satisfy this person's unique needs.
the philosophy that to do a truly excellent job of marketing, a company should concentrate on only one customer segment at a time.
the belief that it is possible to satisfy every customer's needs if you can identify the correct segment within which they belong.
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