Question: Question 4 1. When buyers cannot easily be segmented and care little about minor differences in the product (i.e it is a... A. Food B.

Question 4

1. When buyers cannot easily be segmented and care little about minor differences in the product (i.e it is a...

A. Food

B. Commodity

C. Cheap

D. Differentiated product

2. The best approach would be a...strategy.

A. Niche

B. Segmentation

C. Price leadership

D. Differentiation

E. Cost leadership

3. When production costs rise more steeply than the value customers attribute to that variety,...is the preferred strategy.

A. Differentiation

B. Cost leadership

4. When production costs rise less steeply than the value customers attribute to that variety,...is the preferred strategy.

A. Differentiation

B. Cost leadership

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