Question: Question 4 (10 marks) What are the value propositions that are offered to the different market segments of Mercedes-Benz? Comment on how sensible the value

Question 4 (10 marks)

What are the value propositions that are offered to the different market segments of Mercedes-Benz? Comment on how sensible the value propositions are do they even matter to the market segments? The assumption here is that selected market segments are targeted and that value propositions for each will be critically discussed.

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