Question: QUESTION 4 ( 2 0 Marks ) A start - up is launching a new mobile banking app and wants to conduct a survey to

QUESTION 4
(20 Marks)
A start-up is launching a new mobile banking app and wants to conduct a survey to gauge customer interest. Compare and contrast probability and non-probability sampling techniques to determine the most appropriate approach for this study.
QUESTION 4 ( 2 0 Marks ) A start - up is

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