QUESTION $4(20$ Marks$)$

Products go through different stages over time, and at each stage, they face different challenges and opportunities that

require different marketing strategies and tactics. The four distinct stages of the Product Life Cycle $($PLC$)$ are introduction,

growth, maturity, and decline. Several products do not make it through to the maturity stage. Advise your marketing team

about the various marketing strategies that can be implemented at each stage of the PLC to boost sales and prevent

declining.

QUESTION $5(20$ Marks$)$

Assess the various marketing complexities that a company like Caltex may face when targeting an emerging market like

India and suggest strategies that can be adopted to successfully target a changing marketplace.

QUESTION $6(20$ Marks$)$

A new market opportunity does not guarantee success, even if the product is technically feasible. As a marketer for solarpowered

geysers in Africa, discuss the forces within the macro$-$environment, which you need to monitor.