QUESTION $4$

$(20$ Marks$)$

Refor to the statement from the article:

"Coca Cola Company must expand its knowledge in communication with its customers locally and internationally while adopting new marketing strategies to handle reduced sales levels by offering special discounts or raising the market share during this period."

Identify and explain the FOUR $(4)$ Key Customer Markets and provide an example how each market can achieve communication with customers as mentioned in the statement above.