Question: QUESTION 4 [ 2 0 Marks ] When the physical product cannot easily be differentiated, the key to competitive success may lie in adding valued

QUESTION

4 [20

Marks

]

When the physical product cannot easily be differentiated, the key to competitive success may lie in adding valued servicesand improving quality. Given this statement, advise a retailer of your choice how best they can differentiate their service tomeet

(

and exceed

)

their competitors

service. Ordering,Delivery,Installation, customer training,customer counseling,Maintenance and repair.

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