Question $4(20$ points$)$

Amelia Earhart $($no relation to the famous aviator$)$ is a marketing researcher and is an expert in customer satisfaction research. She has been asked by a client to conduct a study dealing with a completely unfamiliar research topic. Amelia consults secondarn data to gain more insight about this unfamiliar area. Amelia is engaged in the stage of the marketing research process.

Solving the problem

Problem definition

Data interpretation

Gathering problem$-$specific data

Situation analysis