Question: QUESTION 4 ( 2 5 Marks ) Critically analyse how the business can utilise Kotter's Eight - Step Plan to strengthen their change management capabilities

QUESTION 4(25 Marks)
Critically analyse how the business can utilise Kotter's Eight-Step Plan to strengthen their change management capabilities
and foster enduring transformation. Provide a detailed examination of the practical application of each step within the real
estate business environment and assess the relevance and effectiveness of Kotter's framework in achieving the envisioned
change and the competitive positioning of Property Tab. Your answers must include theories, charts, tables, appendices or exhibits necessary to support your analysis and
recommendations.

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