Question $4$

$(25$ Marks$)$

Rian Oberholzer, CEO of SA Rugby, warned: $"$We will do what we have to do to protect our rights and those of our highly valued partners, who are being shamelessly ambushed right now. We cannot allow companies to flagrantly leverage their brand off the back of the Springboks brand when our real supporters in corporate South Africa $-$ who enable us to put the Springbok rugby team on the field $-$ are paying for the rights to use our IP$."$

With reference to the article and additional research, discuss the prominence and practice of ambush marketing especially when it comes to major sports events and brands.

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