Question: Question # 4 2 Marketing From a resellers perspective, compared to carrying manufacturers' brands, which of the following is a key advantage of carrying private
Question #
Marketing
From a resellers perspective, compared to carrying manufacturers' brands, which of the following is a key advantage of carrying private brands?
It helps in earning higher profits because of the lower costs to the retailer.
It helps attract a new customer base, thereby increasing a dealer's profits.
It helps overcome the problems associated with poor quality of national brands.
It helps in developing stronger consumer loyalties because of heavy advertising.
It offers faster delivery, thereby reducing the need to carry inventory.
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