Question $4(2$ points$)$

In $1987,$ the National Pork Board launched their advertising campaign "Pork. The

Other White Meat." to encourage consumers to use pork as an alternative to chicken

or turkey and to dispel the idea of pork as a highly fatty source of protein. This

campaign aimed to

influence the affective component of attitudes by showing commercials with

cute animals

influence the cognitive component of attitudes by changing existing beliefs

influence the cognitive component of attitudes by shifting what attributes of a

product are most important to consumers

use classical conditioning to influence consumers' attitudes toward pork