QUESTION 4 2 points Save Answer What type of research is "intended to develop initial hunches or insights"? Causal Research O Descriptive Research Exploratory Research O Toe-in-the-Water Research QUESTION 5 2 points Save Answer Your client states, "I need to understand why our competitors have opened three stores in this very small rural marketplace." Your client has: O a Backward-Looking Decision Problem O a Discovery-Oriented Decision Problem O to stop being so nosy. O a Strategy-Oriented Decision Problem QUESTION 6 2 points Save Answer Which of the following is NOT one of the ways that marketing research provides value (that was discussed in this class)? It helps quantify consequences of planned actions. It can be used to refine prior estimates. It reveals interesting and unexpected findings. O It makes us better off than if we hadn't conducted the research. QUESTION 7 2 points Save Answer Your client states, "I need to figure out how to get more traffic on our website." Your client has: O a Discovery-Oriented Decision Problem O a Strategy-Oriented Decision Problem O a Forward-Looking Decision Problem to get a better web-design team. QUESTION 8 2 points Save Answer Your client states, "Our brand is suddenly very unpopular with 20 somethings, and I have no idea why." Your client has: O a Discovery-Oriented Decision Problem O a Backward-looking Decision Problem O a Self-esteem Problem O a Strategy-Oriented Decision Problem QUESTION 4 2 points Save Answer What type of research is "intended to develop initial hunches or insights"? Causal Research O Descriptive Research Exploratory Research O Toe-in-the-Water Research QUESTION 5 2 points Save Answer Your client states, "I need to understand why our competitors have opened three stores in this very small rural marketplace." Your client has: O a Backward-Looking Decision Problem O a Discovery-Oriented Decision Problem O to stop being so nosy. O a Strategy-Oriented Decision Problem QUESTION 6 2 points Save Answer Which of the following is NOT one of the ways that marketing research provides value (that was discussed in this class)? It helps quantify consequences of planned actions. It can be used to refine prior estimates. It reveals interesting and unexpected findings. O It makes us better off than if we hadn't conducted the research. QUESTION 7 2 points Save Answer Your client states, "I need to figure out how to get more traffic on our website." Your client has: O a Discovery-Oriented Decision Problem O a Strategy-Oriented Decision Problem O a Forward-Looking Decision Problem to get a better web-design team. QUESTION 8 2 points Save Answer Your client states, "Our brand is suddenly very unpopular with 20 somethings, and I have no idea why." Your client has: O a Discovery-Oriented Decision Problem O a Backward-looking Decision Problem O a Self-esteem Problem O a Strategy-Oriented Decision