Question 4 (2 points) Tactical targeting aims to identify the ways in which the company will reach strategically important customers. (True or False) O True False Question 5 (2 points) Which of the following best describes the essence of tactical targeting? (Check all that apply) Tactical targeting aims to address the question: "Who are the customers with whom the company can establish a mutually beneficial relationship? Tactical targeting aims to address the question: "How can the company reach the desired customers in the most effective and cost-efficient manner? b Question 6 (3 points) What are the two key principles guiding the choice of target customers? (Check all that apply) 0. Target compatibility Ob Target attractiveness Target size d Competitive advantage Profitability