Question $4$

$2$ pts

A streaming service categorizes its subscribers into groups based on viewing habits, such as action movie fans, documentary lovers, and reality TV watchers, then recommends specific content to each segment. What is the purpose of market segmentation here?

Respond similarly to tailored marketing campaigns

Use the same payment methods

Pay attention to different marketing messages

Be influenced by marketing insights

Match the brand${?}^{\frac{1}{2}}$ s mission and focus