Question: Question 4 2 pts Apple segmented the market based on whether customers were millennials; what type of segmentation are they performing? Lifestyle Behavioral Demographic Psychographic

Question 4 2 pts Apple segmented the market based

Question 4 2 pts Apple segmented the market based on whether customers were millennials; what type of segmentation are they performing? Lifestyle Behavioral Demographic Psychographic Question 5 2 pts Adidas is currently trying to decide if segmentation based on demographics or psychographics makes the most sense. In which step of the segmentation process are they? Select general variable category(ies) for segmentation Narrow the market Define the broad market Choose specific segmentation variables within a selected category

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