Question: QUESTION 4 (20 Marks) Because the new product development process typically requires both engineering and marketing expertis e, cross functional teams are a common way

QUESTION 4 (20 Marks) Because the new product development process typically requires both engineering and marketing expertis e, cross functional teams are a common way of organizing projects. Assume you have been appointed as the leader for the team responsible for all aspects of the project, from initial idea generation to final commercialization. Draft a report to senior management, highlighting and discussing the stages your team would follow during the development of a new product.

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