Question: Question 4 (20 Marks) Behavioral segmentation is the process of grouping customers according to their behavior when making purchasing decisions. Provide information on the following

Question 4 (20 Marks) Behavioral segmentation is

Question 4 (20 Marks) Behavioral segmentation is the process of grouping customers according to their behavior when making purchasing decisions. Provide information on the following to Mr. Smith. 4.1 Highlight on any FIVE characteristics of behavioral segmentation (10) 4.2 Discuss in detail the importance of behavioral segmentation to Doggie Treats

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