Question: QUESTION 4 [20 Marks] Distribution channels do not stand still. New wholesaling and retailing institutions are emerging and new channel systems are evolving. As a

QUESTION 4 [20 Marks]

Distribution channels do not stand still. New wholesaling and retailing institutions are emerging and new channel systems are evolving. As a marketing manager in a retailing company, critically discuss how you will integrate the different channel systems.

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