QUESTION 4 [20 MARKS] (similarities using plagiarism checker should be not more than 5%)

Hyundai Cars In recent years, Hyundai Motor Company has succeeded in boosting its presence in the world car market by setting up overseas production bases and engaging in aggressive marketing. As South Koreas largest and the worlds fifth largest automaker, Hyundai has driven its sales growth through improvements in quality and design. While its rivals are using reliability and fuel economy to build market share, Hyundai has taken the formula further with a focus on making its cars more attractive and often at lower prices. The brands goal is to entice customers with the speed and appeal of luxury European models, but at non-premium prices. To win the hearts of car buyers, Hyundai engages credible and attractive spokespersons, like Bollywood actor Shah Rukh Khan and German football celebrity Jrgen Klinsmann, to help communicate its value proposition. To improve its overall brand perception, the company has a long-term commitment with FIFA to sponsor the FIFA World Cup until 2022. Businesses today focuses on Market Orientation rather than Product Orientation. In ensuring Hyundai follows the same trend of Market Orientation to improve its sales, the Marketing Director must devise a good marketing strategy which portrays Hyundai as a globally ethical brand.

As Hyundais Marketing Director, propose a strategy to the top management and illustrate your points with examples that would help Hyundai achieve its goal.