Question: QUESTION 4 [20 Marks] Variable demand is a challenge to service providers since services are perishable. With the foregoing statement in mind and with reference

QUESTION 4 [20 Marks] Variable demand is a challenge to service providers since services are perishable. With the foregoing statement in mind and with reference to holiday resort of your choice, discuss distinctive marketing challenges posed by services and how management can mitigate the impact on quality of service delivered.

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