Question: Question 4 (20 Points) Read the Case, Improving lead generation at Eureka Forbes, and answer the following question. Use the data provided (10000 records). 1.

Question 4 (20 Points) Read the Case, "Improving lead generation at Eureka Forbes", and answer the following question. Use the data provided (10000 records). 1. How will Kashif test the following claims (5 Points)? a. Customers using mobile, desktop, and tablet are equally distributed. b. Customers who convert spend more time on the website. 2. Build a Logistic Regression Model on the given data. Interpret the results and Identify the factors that influence sales conversion. (10 Points). 3. Discuss the possible deployment strategies for the model results so obtained. Also discuss the value addition that this model will have to the Digital Marketing team of Eureka Forbes. (5 points)

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