QUESTION 4 (25 MARKS) a. Reinforcement is a term used in the context of behavioral analysis and in a specific kind of intentional behavior change known as operant conditioning. It is a process of increasing the incidence of a (measurable) behavior. i. Compare and contrast positive reinforcement with negative reinforcement. (6 marks) ii. How would you design a fair positive reinforcement and negative reinforcement to boost motivation of workers? (9 marks) b. Involving the workers to managerial functions of the higher ranks is called job enrichment. Job enlargement is basically referred to a situation when workers are rotated on different positions and assigned some extra duties to be performed during his normal routine. This increases the self-actualization, self-control, and self-respect of the workers. To maintain worker's competitive advantage, i. Compare and contrast the roles of job enrichment with job enlargement. (4 marks) ii. How does job enrichment and job enlargement motivate employees? Discuss (6 marks)