Question: QUESTION 4 (25 MARKS) a. You have made your decision to choose UNISEL to further your study. Using your current experience of using UNISEL service,

QUESTION 4 (25 MARKS)

a. You have made your decision to choose UNISEL to further your study. Using your current experience of using UNISEL service, interpret how the tri-component attitude model influenced your attitude formation. (9 marks)

b. In developing an advertisement, marketers usually will pick an appeal to grab the attention of the target audience. Identify these appeals and describe how they works. Provide examples to support your answers. (16 marks)

CONSUMER BEHAVIOUR SUBJECT

ANSWER MUST BE REFER TO MALAYSIA NOT OTHER COUNTRY

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