Question: QUESTION 4 [25 MARKS] The exploring strategy model requires understanding the strategic position of an organisation (context), assessing strategic choices for the future (content) and

QUESTION 4 [25 MARKS] The exploring strategy model requires understanding the strategic position of an organisation (context), assessing strategic choices for the future (content) and managing strategy in action (process). Each of these plays a fundamental role in identifying strategic issues (Johnson et al, 2011). Identify and discuss with examples the four key areas of strategic position of the exploring strategy model and elaborate how Unilever can use them for competitive advantage. (General knowledge can be used for Unilever).

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