Question: Question 4 4 ( 3 points ) Some pharmaceutical companies market their over the counter drugs to the doctors and hospitals as well as to

Question

44 (3

points

)

Some pharmaceutical companies market their over the counter drugs to the doctors and hospitals as well as to their end consumers who have different product and information needs. This means that

they would use a 'differentiated' approach.

they would use an 'undifferenti

ted

'

approach.

they would use a 'concentrated' approach.

they would use the same market mix for all target markets.

they would use a common promotional mix for all target markets.

Question 4 4 ( 3 points ) Some pharmaceutical

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