Question: Question 4 4 5 pts Like the Coca Cola bottle, the Toblerone triangle box, or the McDonald's Happy Meal, iconic packaging can become an identifier

Question 44
5 pts
Like the Coca Cola bottle, the Toblerone triangle box, or the McDonald's Happy Meal, iconic packaging can become an identifier of a brand because:
Branding is only about visual components such as images, logos, or labels
Packaging is the most important component of a brand
Packaging has important connections to sustainability and operations
The consumer defines the brand based on all the interactions she has with it
Question 44 5 pts Like the Coca Cola bottle, the Toblerone

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