Question: Question 4 4 Understanding the specific changes that impact the market environment is a key aspect to understanting houm that market environment might affect the

Question 44
Understanding the specific changes that impact the market environment is a key aspect to understanting houm that
market environment might affect the future of a firm. This key aspect is knewn as
environmental scanning.
purchasing power.
marketing research.
product positioning.
consumer confidence.
Question 44 Understanding the specific changes that impact the market environment

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