Question 4 (4+6) A. How will you communicate the completive frame of reference while positioning your new toothpaste brand 'Clean Plus'? Explain with examples. B. South Korea's largest and the world's fifth largest automaker, Hyundai has driven its sales growth through improvements in quality and design. While its rivals are using reliability and fuel economy to build market share, Hyundai has taken the formula further with a focus on making its cars more attractive and often at lower prices. The brand's goal is to entice customers with the speed and appeal of luxury European models, but at non-premium prices. To win the hearts of car buyers, Hyundai engages credible and attractive spokespersons, like Bollywood actor Shah Rukh Khan and German football celebrity Jrgen Klinsmann, to help communicate its value proposition. To improve its overall brand perception, the company has a long-term commitment with FIFA to sponsor the FIFA World Cup until 2022. What type of Points-of- parity association Hyundai adopt? Justify with arguments