Question: Question 4 5 2 pts Understanding the advertising response function helps marketers do which of the following? Invest a large amount of money on advertising

Question 45
2 pts
Understanding the advertising response function helps marketers do which of the following?
Invest a large amount of money on advertising and promotion
Use their advertising budgets wisely to reach their target market
Multiply returns by constantly increasing the money spent on advertising
Achieve consumer loyalty regardless of the quality of the product or service
Question 46
Which of the following is the proliferation of media channels causing?
Media fragmentation
Audience selectivity
Competition
Flexibility
Question 45 2 pts Understanding the advertising response function helps marketers

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