Question $4(5$ points$)$

What is one critical difference between the "funnel" and the "flywheel" in digital

marketing?

The funnel and flywheel are synonymous.

The flywheel focuses on meaturing success by conversion. There is no focus on

retaining customers.

The funnel is a modern approach to digital marketing and positions the customer

at the core.

The flywheel has customers at the core and focuses on continually fueling the

customer base by always adding value and creating an excellent experience.

The funnel guides customers from awareness to decision. After the purchase is

made, there is not much intentionality behind "delighting" and retaining

customers.