Question $47(1$ point$)$

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The most important payoff of doing a thorough SWOT analysis is

assisting strategy makers in drawing conclusions about the company's overall situation and crafting a strategy that is well$-$matched to the company's resources and capabilities, its market opportunities, and the external threats to its future well$-$being.

revealing whether a company's market share, measures of profitability, and sales compare favorably or unfavorably vis$--$vis key competitors.

helping strategy makers benchmark the company's resource strengths against industry key success factors.

identifying whether the company's value chain is cost effective vis$--$vis the value chains of rivals.