Question: Question 4 7 1 pts Amazon.com uses to compare each user's purchases with the purchases of other users with similar preferences to create a list

Question

47

1

pts

Amazon.com uses

to compare each user's purchases with the purchases of other users with similar preferences to create a list of purchase recommendations. Based on a customer's desire to purchase an author's e

-

book for her Kindle, Amazon might recommend an e

-

book by a similar author within the same genre.

q,

connectivity

collaborative filtering

personalization

interactive marketing

real

-

time e

-

commerce

Question 47 1 pts Amazon.com uses to compare each user's purchases

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