Question $47$

$2$ pts

Target is implementing marketing that focuses on understanding its customers as individuals and not as part of a group. Which of the following is the term that best describes what Target is utilizing in its marketing efforts?

Organizational optimization

Profit maximization

Total quality management

Customer relationship management

Question $48$

$2$ pts

Which of the following is not true of sales force compensation?

Compensation needs to be competitive enough to attract and motivate the best salespeople.

Companies and industries with lower levels of compensation have lower turnover rates.

Recognition and rewards may help increase overall sales volume.

Sales managers often offer rewards or incentives to motivate their sales force.