Question: Question 4 7 Blind taste - tests have shown that the taste of premium - priced vodkas and inexpensive vodkas are indistinguishable even to regular
Question
Blind tastetests have shown that the taste of premiumpriced vodkas and inexpensive vodkas are indistinguishable even to regular drinkers of vodka. But the sales of premium vodkas are thriving. This is an example of the:
Select one
A perception of perceived prestige and status as a means of differentiating a product.
B importance of highquality raw materials when using the differentiation strategy.
C risk of product imitation by competitors.
D danger counterfeiting holds for firms pursuing the differentiation strategy.
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