Question: Question 4 7 Integrated marketing communications ( IMC ) represents the promotion dimension of the six PS . It encompasses a variety of communication disciplines

Question 47
Integrated marketing communications (IMC) represents the promotion dimension of the six PS. It encompasses a variety of communication disciplines-advertising, personal selling, sales promotion, public relations, direct marketing, and online marketing including social media.
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Question 47 Integrated marketing communications (IMC) represents the promotion dimension of

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