Question 4 (7 marks) a) i) Explain in your own words how using ROI as a performance measure can lead to decisions that may harm a company's future competitiveness. (2 marks) ii) Recommend a solution to using ROI as a performance measure. (1 mark) Word limit: 250 words ANSWER a): b) Explain the value strategy maps offer to an environmental consulting firm, which provides expert assessment and advisory services for their clients on matters pertaining to the management of environmental issues. Include an example to support your answer. Word limit: 250 words (4 marks) ANSWER bl: Question 4 (7 marks) a) i) Explain in your own words how using ROI as a performance measure can lead to decisions that may harm a company's future competitiveness. (2 marks) ii) Recommend a solution to using ROI as a performance measure. (1 mark) Word limit: 250 words ANSWER a): b) Explain the value strategy maps offer to an environmental consulting firm, which provides expert assessment and advisory services for their clients on matters pertaining to the management of environmental issues. Include an example to support your answer. Word limit: 250 words (4 marks) ANSWER bl