QUESTION $48$

Les Ailes de la Mode is a Quebec retailer that has built its name around customer relationships. The specialty department store creates relationships with its customers through their experiences in the store. Its vice$-$president of marketing has said, $"$We are here to build a very good personalized experience$--$it's not just a matter of marketing strategy, it's our mission. "The shopping experience at the store includes "little extras" like free coat check, free shoeshines, baby feeding rooms, a highly trained staff $($and more of them on the floor$),$ and a place for people to go to read the newspaper. This is an example of:

lifestyle marketing

retail positioning

a store that emphasizes customer service

trading up

all of these