QUESTION 4 (8 MARKS) Use QSPM Matrix to select one from the two following strategies to follow by XYZ company. Analyze your results and suggest the more suitable strategy based on logical arguments (minimum 200 words). Strategic Alternatives Key internal Factors Market Development Market penetration Internal Strengths Weight AS TAS AS TAS Largest Ol marketing Company 0.13 0.30 3 0.45 Financial Position 0.10 3 0.30 Marketing and Advertisement 015 3 0.45 060 Information Systems 0.13 0.30 2 0.30 Retail department 003 015 020 Training and development 0.03 0.20 3 0.15 Employee Capital 0.05 12 0.10 0.15 3 0.30 4 2 4 4 1 0.10 2 Laternal Weaknesses Operating Expenses Low profile per share 5045 old design outlets Old staff unfamiliarto IT 0.10 005 0.10 0.05 - 2 1 0.05 1.00 2 0.10 Key External Factor Opportunides 1 Globalization Penetration deration 3. Upstream downstream Integration 0.05 0.23 0.10 0.15 3 4 2 4 0.15 100 020 0.60 2 3 020 0.45 Threats Suong Competitors in industry Fredactrobititution Induction of New Hayers 4.Goverment Polices 020 010 005 0.19 1.00 3 3 3 060 . 0.19 0.10 2 2 1 1 0.40 020 003 0.10 Total Sen of Antractiveness Score 3.35 QUESTION 4 (8 MARKS) Use QSPM Matrix to select one from the two following strategies to follow by XYZ company. Analyze your results and suggest the more suitable strategy based on logical arguments (minimum 200 words). Strategic Alternatives Key internal Factors Market Development Market penetration Internal Strengths Weight AS TAS AS TAS Largest Ol marketing Company 0.13 0.30 3 0.45 Financial Position 0.10 3 0.30 Marketing and Advertisement 015 3 0.45 060 Information Systems 0.13 0.30 2 0.30 Retail department 003 015 020 Training and development 0.03 0.20 3 0.15 Employee Capital 0.05 12 0.10 0.15 3 0.30 4 2 4 4 1 0.10 2 Laternal Weaknesses Operating Expenses Low profile per share 5045 old design outlets Old staff unfamiliarto IT 0.10 005 0.10 0.05 - 2 1 0.05 1.00 2 0.10 Key External Factor Opportunides 1 Globalization Penetration deration 3. Upstream downstream Integration 0.05 0.23 0.10 0.15 3 4 2 4 0.15 100 020 0.60 2 3 020 0.45 Threats Suong Competitors in industry Fredactrobititution Induction of New Hayers 4.Goverment Polices 020 010 005 0.19 1.00 3 3 3 060 . 0.19 0.10 2 2 1 1 0.40 020 003 0.10 Total Sen of Antractiveness Score 3.35