Question 4 = 8 Total Marks Develop an advertising strategy for your new product for 2020. Include the following: 3 What is your overall key advertising objective? Reference: Pages 157-159 1 Mark What is the key message that you want to deliver in your advertising? What message do you want the consumer to remember after seeing your advertising? Reference: Page 162 1 Mark What execution style do you recommend using in the delivery of your message? Reference: Pages 165-166 1 Mark Choose 1 advertising vehicle you would use to deliver your message? Using factual information (sourced online) explain why your advertising vehicle would be effective against the target group that you have selected. If choosing social media, you must be very specific in terms of the platform (Facebook, Instagram etc.) Reference: Pages 168-169 3 Marks Explain how you could use Public Relations as an effective communication tool to increase your brand's awareness. Reference: Pages 171-175 2 Marks