Question: Question 4 (a) a Crown is a Halal Sichuan buffet restaurant in Malaysia. Crown's first restaurant was established in 2014. As at to date, Crown

Question 4 (a) a Crown is a Halal Sichuan buffet

Question 4 (a) a Crown is a Halal Sichuan buffet restaurant in Malaysia. Crown's first restaurant was established in 2014. As at to date, Crown has 18 outlets in Malaysia. Recently, Crown announced the opening of its Singapore outlet, its first outlet in the overseas market. Appraise the Product/ Market Expansion Grid. Based on the above information, identify the types of Product/Market Expansion Grid strategies practised by Crown. (10 marks) (b) Outline the FIVE (5) stages in the adoption process. (10 marks) (c) Examine the functions of a multichannel distribution system and its benefits

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